"Al stresses that 'If it's not written, it's not real.' We now live by this. Without the simple business procedures Al introduced us to, I couldn't get my company to the next level or expect my company to run itself."
Matt Morse President Precision Plumbing Carol Stream, IL
Enter your information to subscribe to our ezine and download a FREE copy of my special toolkit!
First Name *
Last Name *
E-Mail *
Office Phone *
How did you
hear about us?
Leadership Power!

It’s More Than What You Say and What You Do

We’ve all heard the expression, “It’s not just what you say that counts but what you do.”

True but it’s only part of the whole story.

As leaders at your company, you’re in the parental role. That doesn’t mean our staff members are just a bunch of kids even if it seems like they act that way sometimes. What it means is any business acts just like it’s a family unit whether the people at work are related to one another or not. That begs the question then, is your business operating like a healthy family unit or a dysfunctional family unit?

You can point the finger at your employees and see all their faults but know that you recruited and hired them so their successes and their failures are as much if not more about you than it is about them.

So, if it’s not just what you say but what you do that counts. What’s missing?

“It’s not just what you say but how you say it!”

If you speak to your team in condescending tones laced with bitterness and sarcasm that’s what comes through even more than the words you speak is the attitude you’re conveying.

Sometimes, we as owners, don’t realize we’re doing it. Sometimes, we think they won’t really pick up on how we’re saying what we’re saying stuff to them. They do. And they do all the time. They are always trying to read you as the head of the family just like they probably did when they were kids in their household growing up.

How often do you go out of your way to catch them doing something right and lavish public praise on them?

How often do you blow off steam by lacing into them in public?

I get it. You’re busy and they’re not your kids to coddle.

But here’s what I know, you’ll get much better results with honey than with vinegar. And your sharp-tongued barbs are like vinegar and your words of appreciation are like honey. Spend more time spreading honey and watch the team change for the better.

So what’s left?

If you’re actions speak louder than your words, what are your actions telling them?

If you ask someone on your staff a question but cut them off as they’re speaking, what’s your action telling them? Their input is not really welcome. If you don’t even bother to ask for their input, your actions speak louder than your words.

If your vehicle is piled up with junk but you yell at them for having a messy truck, how do you have any credibility? You don’t.

If you expect them to work late and be cooperative during the normally busy seasons but you disappear, what’s that showing them? It’s showing them that the rules don’t apply to you.

A client of mine that I worked with over a couple of years once told me, “I finally get it. If I’m not on fire, they’re going to be lukewarm.” So true. If you dread coming to work or running necessary meetings, they will sense it immediately.

Watch the words you speak. Remember, to praise in public and criticize in private. Set the right tone by doing the things that demonstrate the right behavior so you will have authenticity.

You’ll like them and your job as owner and leader a whole lot more.

Kathy Betlem of John Betlem Heating & Cooling

Kathy talks about the challenges before Al arrived of the whole management team, mostly comprised of the Betlem family members, being on the same page. Today with Al's help, the management team is both improving their individual departments and improving the company as a whole.

» Read the full testimonial

Staffing Power!

How is Staffing a Company like Filling a Bathtub?

When I teach Staffing Power! in seminars or in one-to-one work with clients, I share that it’s all about a never-ending approach to the following five things: Always be recruiting Always be hiring Always be orienting Always be training Always be retaining This is all about the last one….Always be retaining. So, how is staffing […]

» View the full post

Susan Miller of Allied Plumbing & Heating

Susan Miller shares what was going on at Allied before Al Levi worked with them and how things are going at Allied today thanks to the work they've done with Al.

» Read the full testimonial

Operations Power!

7 Deadly Sins Your Techs Commit

I have work done at my own home these days because I retired my tool box years ago. The thrill of fixing stuff at my own home left a long time ago. Working for my wife seemed to always be a lose-lose deal. She had to nag me and was not often pleased with my […]

» View the full post

Tim Flynn, Winters Company

Tim Flynn Having customized manuals allows me never to go over the same thing twice, I simply refer to the manual our employee has signed for and ask if there has been a misunderstanding of the procedure, once agreed there is no misunderstanding and we move on with our lives. Hopefully the discrepancy never occurs again, but [...]

» Read the full testimonial

Operations Power!

What Extras Should You Have on a Service Vehicle?

I remember a Service Tech trying to explain to me why he couldn’t enter a basement that was flooded with water from a ruptured hot water heater. His explanation is he didn’t have anything to cover his shoes. I also remember another Service Tech trying to share with me why his uniform was so wrinkled […]

» View the full post

If you find that you keep saying to yourself...
  • I can't seem to find and keep good people.
  • There just aren't enough hours in the day.
  • We are delivering an inconsistent level of service.
  • I feel like I'm answering the same questions over and over.
  • I spend more time as an employee than as a manager.
  • Call-backs keep me from moving on to new calls/sales.
  • We have no real system in place for training.
  • This business just isn't fun for me anymore.
then you are ready to move to the next level click here

Contact Al

Phone: (480) 205-5164
Fax: 212-202-6275
(using a coversheet)
info@appleseedbusiness.com


Traditional Mail:
Appleseed Business, Inc.
c/o Al Levi
10632 N Scottsdale Road
B-563
Scottsdale, AZ 85254