It’s always been advantageous to move what your company sells and does from a commodity to a niche. This is one of the key ways to achieve a profit because you get pricing power vs. trying to underbid other contractors who don’t either know their cost of being in business or choose to disregard charging [...]
"Why do we still pay Al Levi for ongoing consulting three years after we first started working together? Because I know how easy it would be to fall back into our old bad habits."
Steve Lowry, OwnerLowry Electric, Inc.
Hatfield, PA
Archive for the 'Marketing Power!' Category
Years ago it was in vogue at many shops I’d work with to have a mannequin dressed up in the perfect company uniform in some open shop area. The funny thing [well, to me it was funny] they “guy” was always abused in one way or another. Crooked hat, limbs missing, drawn on mustache and [...]
Why the big fuss about getting testimonials anyway? It’s simple. I learned a long time ago that what you tell me about you is interesting but what I really want to know is what someone, who is a customer, like me is saying about you. It’s not that as a potential customer we don’t trust [...]
I just got back from having seen the new home my oldest daughter was looking to buy. She wanted me to look at it because I have enough contracting experience to know about the structure of a home and the mechanical systems. She’s also wise enough to know that I’m now too old and too [...]
The Goal: The goal needs to be to find a show or show that you can take a dominant position in. You will need to confirm that the Trade Show or Trade Shows being considered have the demographics that most closely match the Target Audience you seek to reach. It’s not just important to know [...]
The big buzz word is, “Green.” Frankly, I’ve been in the business of saving the planet and I didn’t even know I was doing it. Way back in the 70s when the first oil shock wave hit, my company knew we better get into the energy saving business or someone else was going to lock [...]
As promised, here are the last 4 things you need to do right now of the 7 Things You need to do: #4 – You will increase your inbound new customer calls from the Internet by prominently placing your TOLL-FREE number on the page and giving them a reason (and a promise) to call. If [...]
So, are you ready to harness the power of the internet and make your phone ring? If yes, here are just the first 3 things you need to do right now: #1 – Make sure every ad you place online or offline (including your Yellow Pages and newspaper ads) has your website clearly listed #2 [...]
Hey, has your phone gone dead? I remember when I first started my second career 7 years ago I used to pick up the phone once in awhile because I thought there might be something wrong with it ‘cause it wasn’t ringing! Fact is we all need to be great at marketing. That’s the owner’s [...]
