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The 7-Power Contractor

Don’t take my word for it…

Jim Criniti
Jim Criniti
Zoom Drain and Sewer
Philadelphia, PA

“I really wish you would stop writing books and giving away all of the secrets! Of course, I’m mostly kidding. Thanks for everything you do to help your fellow contractor, Al. You certainly changed the course of my life.”

Kathy Betlem
Kathy Betlem
John Betlem Heating and Cooling
Rochester, NY

“The Selling Power and Sales Coaching Power systems are working great for us. The Techs are making and exceeding goals and customers are being served better all the time. We are very happy.”

Sam Scalia
Sam Scalia
Samcon
Montreal, Quebec
Canada

“I very much appreciated the practical information in your book, The 7-Power Contractor. This is a valuable business tool for anyone looking to improve their business.”

See More Success Stories…

Al Writes

Holiday Bonus Blues Getting You Down?

The holiday season should be a wonderful time for friends and family to gather. It should also be a time for everyone at your company to come together and celebrate another year wrapping up as a team.

But, the holiday season can be very stressful at work.

One of the reasons is the ugly thing that can happen at companies and that is the tug of war over giving staff holiday bonuses. It’s not that you’re cheap. But, a lot of contractors I’ve worked with have had to take the money out of their own bank account or even worse from their own holiday fund to pay these bonuses. That’s just not right, let alone sustainable.

The other nasty truth is you feel stuck with giving a staff member a certain sized bonus (if not more) because once upon a time in the past you gave it to them. Now, they may not be producing or be worthy like they once were but you’re stuck because it’s pretty near impossible to take it away or even lower it.

That stinks!

So, how do you end this insanity? Well, I have good news. I have an annual holiday bonus program that actually makes sense.

Read More

Can Radio and TV Marketing Still Make the Phone Ring?

November 21st, 2016|Marketing Power|

Have you wondered whether or not radio and TV marketing still make the phone ring? Well, yes they can.

This isn’t just my opinion. It’s an opinion based on the work I’ve done with clients and partners recently as well as over many years.

Here’s what I do know about radio and TV marketing … it doesn’t work unless you plan out and execute the campaigns way ahead of time.

When planning radio or TV campaigns, there are four key things you must do to be successful:

Marketing Ahead so the Phone Won’t Go Dead

November 14th, 2016|Marketing Power|

Have you ever picked up your company phone just to check if it was working?

There’s nothing scarier than a phone that’s gone dead.

Most contractors are great at the work they do but they’re lacking when it comes to making phone ring at all much less in a way where they will end up with these three (critical) things:

1. The right amount of calls

2. From the right customers

3. At the right time

The key is to cultivate skills and techniques you can use to make your phone ring with more calls than you can handle. That’s because having more opportunities than you need is what will finally enable you to be picky about what work you pursue and how much you charge. If your phone isn't ringing off the hook, you're not likely charging what you deserve and need to be paid to operate a highly profitable business.

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Why Buy Another Contracting Business Book?

IF YOU FIND THAT YOU KEEP SAYING TO YOURSELF...

I can't seem to find and keep good people.

There just aren't enough hours in the day.

We are delivering an inconsistent level of service.

I feel like I'm answering the same questions over and over.

I spend more time as an employee than as a manager.

Callbacks keep me from moving on to new calls/sales.

We have no real system in place for training.

This business just isn't fun for me anymore.

THE 7-POWER CONTRACTOR IS FOR YOU!