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Is there a shortage of business books out there
or business information out there on how to be
successful in the contracting business? Nope!
Can trying to figure out what to do with all that
information be overwhelming and confusing? Yes!

That’s why I wrote my own business book,
The 7-Power Contractor: Run Your Contracting
Business With Less Stress and More Success
,
to provide you with a complete systematic approach,
one that is working great for shops around the US
and Canada. You don’t even have to take my word
for it. The book is filled with client stories. . .

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Is there a shortage of business books and information out there on how to be successful in the contracting business? No. Can trying to figure out what to do with all that information be overwhelming and confusing? Yes!That’s why I wrote my own business book, The 7-Power Contractor: Run Your Contracting Business With Less Stress and More Success, to provide you with a complete systematic approach, one that is working great at shops around the US and Canada. You don’t even have to take my word for it. The book is filled with client stories. . .

The 7-Power Contractor

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Tim Flynn

Tim Flynn, Owner | Winters Home Services | Cambridge, MA

“Life before Planning Power! was like knowing you need to go to the gym and lose weight or work out, these are the things you KNOW your supposed to do, but don’t. The answers are all the same,“not enough hours in the day” or “I am too busy working to focus on that.” We are all guilty for more reasons than can be listed.”

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Steve Lowry

Steve Lowry, Owner | Lowry Services | Harleysville, PA

“Why do we still pay Al Levi for ongoing consulting three years after we first started working together? Because I know how easy it would be to fall back into our old bad habits.”

The Latest Article

7 Rules for Direct Mail Done Right

A popular myth today is that “direct mail marketing doesn’t work.” If we’re talking about direct mail marketing done wrong – we can confirm the myth often proves true.

In reality, direct mail marketing done right can be very effective but only if you respect the rules. Here they are:

Rule #1: Use oversized direct mail postcards to send to people who are not yet your customers. It’s got to stand out from the pile of mail you’re working your way through when you’re in your kitchen and the garbage can is right by your feet.

Rule #2: The oversized postcard has got to have a great headline to catch people’s attention or they won’t see a reason to read on. The power of a great headline was true when newspapers were dominant and it’s still true in the digital world today. Headlines are best if they are short (5 words or less).

  1. Put the headline in the form of a question because a good question creates the need to know. Ex: Want to make twice as much money at work with half the effort?
  2. Put the headline in the form of a profound statement. Ex: Lose 25 pounds in two months and never feel hungry!

Rule #3: Use plain-English conversational copy. Don’t refer to anything technical unless you use the key word “like” to help the reader understand it.

Ex: Your heating system is like a car. You can’t run either for very long without a proper tune-up and expect great fuel efficiency and reliability.

Rule #4: The oversized post card has got to be colorful and deliver a high level of visual impact.

It’s just like the power of a great looking truck design that when done right is a moving billboard that grabs people’s attention and delivers its message within a nanosecond.

Don’t believe me?

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Webcast: Power Up Your Plumbing & HVAC Marketing

August 1st, 2016|Marketing Power, Podcasts|

Marketing for ContractorsMarketing Power for the Plumbing and HVAC business owners was the topic at hand for my conversation with Josh Nelson, host of the Plumbing & HVAC Marketing Profits Webcast.

In this episode, Josh and I discuss burning questions – and answers about marketing your contracting business. For example, “How much should you budget for marketing?” and “What percent of your revenue should you invest back into marketing my Plumbing and HVAC business?”

I also divulge a proven formula for using direct mail to get the phone to ring at your contracting business with the right customers at the right time. You'll also learn how to  leverage social proof such as reviews and testimonials in your marketing materials to drive even better results.

Pipeline to Profitability Podcast – Growing a Contracting Business With Marketing Power

July 31st, 2016|Marketing Power, Planning Power, Podcasts, Selling Power|

Allan Ferguson - Pipeline to Profitability Podcast

On episode 18 of the Pipeline to Profitability podcast, host Allan Ferguson and I discuss in depth the interconnection between Sales Power and Marketing Power. We also cover the three elements of marketing for a contracting business – marketing budget based on a percentage of sales; a marketing allocation plan for three main marketing drivers, and a marketing calendar, which prescribes when it’s all going to happen, so that you can make sure the phone rings at the right time with the right customers. Be sure to listen because we drill down more deeply into each one of these and explain how everything works together to enable you to run your contracting business with less stress and more success.

IF YOU FIND THAT YOU KEEP SAYING TO YOURSELF...

  • I can't seem to find and keep good people.
  • There just aren't enough hours in the day.
  • We are delivering an inconsistent level of service.
  • I feel like I'm answering the same questions over and over.
  • I spend more time as an employee than as a manager.
  • Call-backs keep me from moving on to new calls/sales.
  • We have no real system in place for training.
  • This business just isn't fun for me anymore.

THEN YOU NEED THIS BOOK